WooSesh 2018 originally broadcast live on October 18 & 19, 2018. The sessions spanned a variety of topics ranging from: the current and future state of WooCommerce, pitching projects to clients, site maintenance, SEO, coding, tooling, and performance.
Below you’ll find a complete list of all the presentations with speakers and descriptions.
The Past, Present, and Future of WooCommerce
Todd Wilkins, Aviva Pinchas, & Kelly Hoffman
If you’re looking for details about the direction for the world’s largest eCommerce platform, look no further! You can hear them directly from some of the awesome people behind WooCommerce itself.
Throughout this session we’ll hear about the impressive strides WooCommerce has taken, gain usage insight and success stories – backed by real numbers, and see how research is driving improvements to WooCommerce and user experience.
Selling WooCommerce to Clients
You have a prospect who needs to sell goods or services online. What do you need to know in order to provide them the proper solution, and what do you then need to do and say to land them as a customer?
Chris Lema, VP of Product at Liquid Web, will teach you the dynamics of marinading in the problem space, understanding your prospect’s needs, making an informed proposal to meet those needs, and ultimately build a hugely beneficial working relationship.
Maintaining a WooCommerce Website
This session dives into all the different facets of successful, long-term maintenance of WooCommerce websites. Shayda is going to take you through the whys and hows of staging environments (beyond the surface level arguments, how to best leverage a staging environment and how to merge changes with production).
Shayda will also show you how to properly conduct maintenance, test your changes, and avoid common mistakes. By the end you’ll be able to select the right tools as well as perform updates and changes safely and confidently.
Attract more customers, sell more products, and see outsized results in store growth. These are just a few of the benefits that come with improving your optimization strategy on a WooCommerce website.
Rebecca Gill will acquaint you with the basics of a successful SEO strategy, show you how and what to tweak for impact, and share additional resources for long-term growth and improvement.
Replatforming to WooCommerce
You’re working with a store that is already established on some other platform. We’re not going to name names here, but it’s one that worked well for the client for a few reasons and now doesn’t for new and different reasons. Cody has a lot of experience helping site owners with complex migrations, and eCommerce sites are king in terms of complexity. In this session, Cody will share with you a checklist and routine you can follow to successfully estimate and migrate sites to WooCommerce.
Analytics & Reporting for WooCommerce
Lindsey is a data nerd at heart and WooCommerce is a happy place to operate because there is so much different data to analyze and act upon.
If you want help collecting, quantifying, and making informed decisions with regards to WooCommerce sites, this is the talk for you. Lindsey will show you the right tools to use, the right questions to ask, and the next steps to take.
Earn More with Better Copy
Don’t settle for the swipe copy a manufacturer sends you or a few haphazard sentences you wrote just to get the job done. Engaging product descriptions involve so much more than text—they incorporate SEO best practices, multimedia (not just static images!), and provide customers with answers to the questions they need in order to convert. Join Maddy Osman, SEO Content Strategist from the Blogsmith, in a session focused on creating engaging eCommerce product descriptions that actually convert.
eCommerce Speed Demon
In eCommerce, speed is your most important metric. Mere milliseconds can mean the difference between a sale and an abandoned cart, which could mean millions of dollars in lost sales. Zach has spent a good portion of the last four years in pursuit of page speed, exploring caching, virtual machines, hosting platforms, SSL negotiation time, CSS preprocessing, minification, inline styles and WooCommerce optimizations with the goal of sub-one second pageloads. In this session, Zach will show you the real-world results he has been able to achieve and how to replicate them yourself.
Performance Testing for WooCommerce
Having an ecommerce shop struggle and crash under traffic load is a very uncomfortable problem. It’s painful, in particular, for two reasons – besides the obvious loss of revenue its causing. The first is because it’s extremely difficult and expensive to try and solve the problem in the moment. The second is because it could have been prevented entirely by running a few tests.
Jason Cosper has a ton of experience when it comes to supporting high-traffic websites. In this presentation he will show you how to conduct realistic performance tests and avoid expensive downtime.
Creating a WooCommerce Mobile App with React Native
WooCommerce (and WordPress, by extension) can serve as an excellent back-end platform for your next native app. In this session, Muhammad will walk you through the foundations for building mobile apps with React Native and WooCommerce and drill into specific examples with real code. In the end you’ll have access to the same code used for his demo to get you started on building your own native app!
10 Ways to Improve a WooCommerce Subscriptions Site
No two subscription sites are the same. In fact, sometimes the needs of subscription products within a single site can vary widely.
Daniel specializes in supporting subscription sites with over $10MM in monthly revenue. He has built a number of custom extensions to support a variety of needs for subscription products. If you’re working on a subscription site, or might in the future, come and learn several specific ways you can improve the entire process.
How to Build Quality WooCommerce Extensions
Building a useful product is hard work. Building one that can withstand the test of time is even harder. How do you determine what to build, and just as importantly, what not to build? How do you create good feedback loops between customers, support, and development? What are the real problems you’re solving and who are the real people who need your product? This presentation is designed to help you answer those questions and take the best path forward with your own plugins, even if your audience is a single client.
Beka Rice has spent several years creating extremely valuable extensions for WooCommerce with SkyVerge. She is the first to admit that she and her team have made a number of mistakes over the years and is here to teach you how to avoid making the same with your products.
Building Better User Experiences
Developing a smooth customer and merchant experience is a real challenge when you start extending WooCommerce. At SkyVerge, Chase has helped build and support over 30 third-party integrations – to say he’s learned a lot would be an understatement.
Listen to Chase as he shares the practices SkyVerge uses to ensure both the customer and merchant stay informed and happy throughout the entire experience.
Building a SaaS around WooCommerce
Creating something out of nothing is one of the spookiest parts of web development. Ideas can be easy to come by, but difficult to turn into a tangible products. How do you know that your idea is worth the time, energy, and financial resources that you’re going to use simply to create it? And once it’s created, how does it turn a profit?
Save yourself plenty of headaches and heartache by spending an hour with Bryce Adams. During this session Bryce will answer questions from the audience and talk through the many lessons that he has learned while building Metorik, the most robust reporting solution for WooCommerce.
Subscriptions, Automation, and more: AMA
How much work have you done with subscriptions and recurring payments? Odds are pretty good that it’s not as much time as Brent Shepherd, founder of Prospress, purveyors of the WC Subscriptions add-on.
Brent and team have spent a lot of time over these past many years building some advanced scheduling functionality for WordPress, integrating deeply with third-parties, as well as growing and managing distributed teams. More recently, Prospress has built a testing automation platform and acquired AutomateWoo to bring marketing automations into WooCommerce.