WooSesh 2021

WooSesh 2021 featured 20 speakers who touched on touch on topics like customer experience, SEO, business development, and extending WooCommerce.

As a member of WPSessions you can access all of the replays and speaker slides at no additional cost. As an annual member you can also download all of these videos for permanent, offline viewing.

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WooSesh 2021 originally broadcast live on October 12-15, 2021. Below is the full list of the presentations, speakers, and descriptions that you can watch any time as a WPSessions member.

Picture of Christina Gwira

An Introduction to the Behemoth that is WooCommerce

While a popular choice to get started in the world of business online, using and managing an online store on the plugin is no small feat. In this session, attendees will go through some of the ways to maximize the plugin. We will touch upon setting up shipping as well as how to use the plugin to deliver digital downloads. We will also go through how to make better product pages for customers.

Picture of Beka Rice

Hey, Must be the Money!

Let’s talk about advanced online payment processing features you can leverage to increase conversions, open new markets, and drive growth in your bottom line. Discover how to unify online and in-person sales as we show the basics of using point-of-sale terminals, card readers, and pay-in-store for online orders.

Picture of Britni and David

WooCommerce Payments: Powering Payments in 2022

Join the WooCommerce staff to learn more about how WooCommerce Payments can help your store!

Picture of Mary and Craig

WooCommerce and WooExperts: Winning Together

WooExperts is expanding! The WooExperts program has always been kept small and highly selective. Join this talk to learn about how they are expanding the program.

Picture of Val and Brittany

When Owned is All You Have: How Popular CBD Brand Tonic Grows Their Business Despite Marketing Regulations

In an industry heavily dependent on paid advertising and 3rd party data, how do online merchants adapt their marketing strategy for impending privacy changes to iOS and Google? In this fireside chat, we sit down with a brand who’s often been restricted from paid advertising and use of synthetic profiles, online CBD Merchant, Tonic. Join Klaviyo’s Val Geiser as she asks Tonic Founder, Brittany Carbone, to uncover the Owned marketing optimizations every brand should adopt in this new era of data privacy.

Picture of Kathy Zant

6 Proven Ways to Make More Sales with WooCommerce

It has never been easier to set up an eCommerce website and start selling products from your own storefront! However, once that WooCommerce store is up and running, your job is only half complete.

Now, it’s time to make some sales by finding new customers and encouraging repeat purchases from previous customers. For new business owners, this can often be even more difficult than building the store to begin with as sales and marketing are often a challenge.

In this presentation, we’re going to review six proven ways that you can make more sales on your WooCommerce store that will help you build and grow your business. These are easy, actionable steps that any WooCommerce store owner can take immediately to begin making an impact on their bottom line.

Picture of Lindsay Halsey

3 eCommerce Content Tips to Increase Sales

Are you looking to grow traffic to your WooCommerce site from Google? Invest in content expansion. Join this session to learn 3 easy to implement content marketing tips for your eCommerce site. And good news, blogging isn’t one of them. We focus instead on your homepage and product category pages to drive high-quality traffic that converts.

Picture of Chris Lema

Driving Revenue Growth with Post-Purchase Offers

Chris will offer multiple strategies different ways to drive the Average Order Value (AOV) up with post-purchase offerings. He’ll also share different tools you can use with your WooCommerce store.

Picture of Muhammad Muhsin

Live Commerce meets WooCommerce – a Case Study

Rocky Mountain Sewing and Moore’s Sew are two businesses in Colorado and California focused on the art of sewing. Their eCommerce presence was virtually nonexistent before COVID hit in March 2020.

This talk is a story of how we boosted sales from their WooCommerce stores by over 200x within a year. While we were at it, we created a unique solution using WooCommerce, Gatsby, Firebase, and more to create an interactive live commerce experience for the store customers.

This live commerce experience enhanced sales for the store owners and what started off as a single online demo went on to become a series of live commerce events garnering nationwide sales for the retailer.

By the end of this talk you will have a better understanding of the endless possibilities available with WooCommerce.

More about live commerce: https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/its-showtime-how-live-commerce-is-transforming-the-shopping-experience

Picture of Marcus Burnette

10 Simple WooCommerce Code Hacks – in a Good Way!

One of the best arguments for using WooCommerce is its endless extensibility. See ten examples of ways that you can quickly hook into WooCommerce to make simple tweaks to your store’s content and functionality.

Picture of Daniel Espinoza

5 Revenue Boosting Tactics for WooCommerce Subscriptions

What’s better than a one time sale? Subscription sales!

What’s better than subscription sales? Higher order total subscription sales!

You’ve worked hard to develop a subscription business, now Daniel will show you five ways to increase order total and reduce customer churn.


Picture of Meg MacCune

Two Ways to Grow Your Brand with Reviews

If you are looking to grow your brand, reviews on your site are a great way to do so. In this session, Meg MacCune, Director of Customer Success US at Trustpilot, will walk through two ways to make the most out of your reviews: utilizing social proof and building an online reputation strategy.


Picture or Pat Ramsey, Adam Buckeridge, and Lee Trotter

Unlocking WooCommerce: Composable Solutions for Scalability and Performance

WooCommerce is fantastic for online retailers. The statistics show it is the top solution for eCommerce, but are there ways for it to grow along with your brand? When your business outgrows that solution, are you forced to change platforms? The answer may be different than what you have guessed.

We will discuss ways in which we are tackling the most common issues tech and marketing teams face when it comes to scaling, growing, and sustaining an online eCommerce platform with WooCommerce.

Don’t replatform just yet! We have the keys to help you unlock the secret potential of WooCommerce!

Technology is always changing. Since the pandemic, eCommerce has exploded as people flipped from in-person shopping to online and the technology direction that seems to be growing the fastest is integrations: the idea of taking different services that do their jobs extremely well and marrying them together using APIs to create a whole – this composable solutions approach is one we see over and over again. It’s an approach that anyone can use and this talk will show how Crowd Favorite and Bold are exploring this approach together.

Attendees will learn specific tactics they can implement to optimize WooCommerce for their business. Specifically, we will highlight example case studies around Growth, Performance, Security, Integrations, Personalization, and more! Coming from experience, we are here to show you exactly how you can unlock the potential of WooCommerce today!


Picture of Matthew Hammond

The 2021 Holiday Planning Guide: what retailers can do now to prep from the Q4 rush

The holiday season is make-or-break for many retailers, with many merchants preparing all year for the big Q4. This session will look at how merchants are applying the lessons learned in 2020 to prepare for the 2021 holiday season. We’ll look at strategies retailers are implementing ahead of the season, including everything from essential shopping cart services to omnichannel shifts as shoppers return to stores.


Picture of CJ Avilla

Build, Test, and Manage your Stripe Integration from the Terminal

Learn how to use the Stripe CLI to build better integrations faster—directly from your terminal. You’ll be able to make API calls, trigger webhook events, and even test local webhook handlers without third party tunneling software.


Picture of Christina Gwira

An Introduction to WooCommerce

WooCommerce is a popular choice to start selling online but using and managing an online store is no small feat. In this workshop, we’ll cover recommendations to help you maximize your use of WooCommerce. We’ll look at what it takes to ship physical goods as well as how to deliver digital downloads. We’ll talk about the importance of setting up the proper payment solutions AND how to make better product pages and purchase experience better for customers. By the end of the workshop you’ll have a checklist and steps to follow to launch and maintain a successful WooCommerce store.


Picture of Tiffany Bridge

10 Secrets for Setting Up Your Store Like a Pro

Save time, money, and heartache by building and enhancing your WooCommerce store like a seasoned pro! Tiffany Bridge will spill the secrets people pay big money for when creating their site, giving you immediately actionable updates anyone — regardless of their level of experience — can do to improve your performance, security, and style today.

Picture of Marcus Burnette

(Shopping from) Home for the Holidays

Online shopping has continued to grow year over year for nearly a decade and – amid a global pandemic – it saw its largest increase last year in 2020. Your customers expect you to be online, but are you ready to handle the demand? From the essentials of taking payments and shipping, to security, to your marketing efforts, learn which processes you need to have in place to be prepared for the upcoming holiday season.

Picture of Meg MacCune

Simple Tips & Tools to Build Your Brand’s Trust

Reviews help foster a sense of community. More reviews also means a clearer picture of how your consumers feel about your brand. Join us to learn how consumers’ trust in brands has recently changed, and leave with an actionable roadmap for building both trust and lasting relationships with your customers.

Picture of Tristan and Yarimee

When Owned is All you Have, Cont.: The How-To Behind Tonic’s Growth

In this session we deep dive into how the changes across iOS and Google came to be, and the overall effect it will have on your marketing strategy long term. This workshop will give you concrete steps to take to mimic Tonic success by optimizing your owned marketing channels.