Membership Sites 101

Learn from a membership site veteran about the strategies that have (and have not) worked for attracting and retaining a thriving membership base.

In this presentation, Shawn will share some of the most important strategies for building a successful membership site, including lessons he learned the hard way while building WP101.com, his popular community for WordPress beginners. Or, as he puts it, “Things I wish I’d known before I built my first membership site.”

What You’ll Learn

• How to validate your idea for a membership site
• How to build a membership site with WordPress
• Email marketing, lead generation, and payment gateway options
• What is segmentation and how to best use it
• How to set up your pricing structure