Building the Perfect Bootstrapped Business on WordPress

Jason Cohen is the founder and CTO of WP Engine, a managed WordPress platform. WP Engine is his 4th startup and currently numbers 350 employees serving over 50,000 customers around the world.

This talk will explore, from Jason’s background as an engineer and repeat entrepreneur, what it takes to build a WordPress business with millions in revenue. He will specifically drill down on lessons learned from his experiences and how to build the “perfect bootstrapped business” – meaning one that predictably generates recurring revenue with an annual prepaid model in a huge market.

What You’ll Learn

• What you need to do to be successful
• How to get more revenue
• Practical ways to charge more
• How to add value to your clients
• How to manage yourself