The Psychology of Persuasion

If “persuasion” is a dirty word for you or something you don’t believe you should be employing in your sales, marketing, and other outreach, then you definitely need to be at this session.

Dave will walk you through Dr. Robert Cialdini’s foundational work on the 7 Principles of Persuasion – what they are, why they matter – and provide examples of how to implement them yourself. He gives examples from eCommerce emails and advice on how you can (ethically) use these principles of persuasion to nudge your customers, prospects, and future clients off the fence and get them to take action.

Your email marketing skills and copywriting will thank you!

What You’ll Learn:

• Cialdini’s 7 Principles of Persuasion
• Case studies of effective eCommerce emails
• How to improve every aspect of your email marketing ethically