Beasts of burden: How motion design transforms user interaction and brand identity

In his talk, Bruno Zagorščak explores how web animations can transform user experience, reinforce brand identity, and ultimately drive conversions on a website. He begins by discussing the impact of animations in web design, their role in guiding user interactions, and how they make sites more memorable. Bruno also delves into the pitfalls of poorly optimized animations, sharing insights on how to avoid these issues to maintain site performance. Finally, he demonstrates a hands-on approach to creating and integrating lightweight animations with JSON, providing developers with practical steps to enhance web interactivity without sacrificing speed.

What You’ll Learn:

• The value of animations in enhancing user experience and supporting brand identity
• Common pitfalls of using unoptimized animations and strategies to overcome them
• The benefits of using JSON for efficient, lightweight web animations
• How to create animations in After Effects and export them for web use
• A step-by-step guide to integrating JSON animations on WordPress
• Tips for balancing animation impact with performance for optimized user experiences