Justin Sainton

10 Tips for Teams of 10 and Smaller

In this talk, Justin reflects on two decades of building and running his agency, Zao, beginning at age 18. He emphasizes the vital role of self-awareness, team culture, and alignment with core values in building a sustainable business. Justin shares practical lessons on hiring and firing well, communicating effectively, and leveraging the unique advantages of small companies, such as speed, flexibility, and the ability to experiment. He also highlights the growing impact of AI and automation for small teams, and encourages entrepreneurs to embrace risk while keeping their purpose and soul intact. Ultimately, Justin’s message is about creating a meaningful impact, building a positive team culture, and thriving as a small business in today’s dynamic world.

What You’ll Learn

  • How to identify your purpose and “why” as a business owner
  • Building and maintaining a strong team culture that reflects your values
  • Hiring and firing effectively to protect and grow your team
  • The critical importance of clear and intentional communication
  • Recognizing the limitations and advantages of small teams
  • Optimizing for your unique strengths and upsides as a small company
  • Leveraging AI and automation to maximize efficiency and creativity
  • Taking smart, bold risks that larger companies cannot
  • Maintaining alignment with your mission and core values during growth
  • Keeping your soul and staying true to yourself while navigating entrepreneurship