In this talk, Justin reflects on two decades of building and running his agency, Zao, beginning at age 18. He emphasizes the vital role of self-awareness, team culture, and alignment with core values in building a sustainable business. Justin shares practical lessons on hiring and firing well, communicating effectively, and leveraging the unique advantages of small companies, such as speed, flexibility, and the ability to experiment. He also highlights the growing impact of AI and automation for small teams, and encourages entrepreneurs to embrace risk while keeping their purpose and soul intact. Ultimately, Justin’s message is about creating a meaningful impact, building a positive team culture, and thriving as a small business in today’s dynamic world.