One Platform to Rule Them All: Migrating 11 Media Sites to Centralized WordPress

In this talk, Mayur walks through a large-scale WordPress migration for a media group managing 11 high-traffic websites, collectively attracting 245 million unique visitors and 500 million page views per month. The legacy CMS systems were inefficient, difficult to maintain, and limited in scalability. By leveraging WordPress multi-site, WP-CLI, custom plugins, and Gutenberg blocks, the team centralized content management, streamlined editorial workflows, and created site-specific themes while maintaining consistent branding. Custom advertisement management tools and advanced caching strategies ensured high performance and revenue optimization. The project was completed in twelve weeks with zero downtime, demonstrating WordPress’ power to scale for enterprise-level websites.

What You’ll Learn

• How to manage multiple websites from a single dashboard while maintaining unique branding
• Using custom plugins for content synchronization, approval workflows, and activity tracking across multiple sites
• Strategies for migrating over 50,000 articles, media files, and metadata using WP-CLI while preserving SEO and data integrity
• Balancing site-specific branding with shared components to ensure consistency and flexibility
• Implementing a custom plugin to manage ads across devices, pages, and slots efficiently
• Using caching strategies, CDNs, and other tools to deliver fast load times and a smooth user experience
• Building systems that allow for future expansion without compromising efficiency or quality