Building Your Personal Brand
In this talk, Michelle explores the power of personal branding and why investing in yourself is crucial for career growth—whether you’re freelancing, working in a company, or building a public presence. She covers practical strategies for building a personal brand that is authentic, recognizable, and memorable, from creating a personal website and media kit to crafting bios, headshots, social media profiles, and networking effectively. Attendees will learn how to make themselves visible, approachable, and authoritative in their field while developing confidence in public speaking and online interactions.
What You’ll Learn
- Why personal branding is essential for career growth, upward mobility, and external opportunities
- How to showcase your accomplishments, bio, and media kit on a personal website to create a central hub for your brand
- How to use consistent, high-quality visuals and third-person bios across platforms to enhance recognition
- How to maintain strong LinkedIn, X, WordPress.org, and other relevant profiles
- How to collect talks, articles, podcasts, and other contributions in a media kit to make it easy for others to learn about you
- How to attend events, participate in online communities, engage in discussions, and follow others to grow your network
- How to improve weak areas through coaching, mentorship, and self-learning to increase confidence and credibility
- How to develop a concise elevator pitch and practice small talk to foster meaningful connections
- How to continuously learn new things every day to expand perspective and open up new opportunities
- How to practice speaking with confidence, use good posture, and make eye contact to leave a strong impression
- How to use platforms like WPspeakers.com to be discovered for talks, webinars, and podcasts