Register for our next Live Event
The Psychology of Persuasion
If "persuasion" is a dirty word for you, or something you don't believe you should be employing in your sales, marketing, and other outreach, then you definitely need to be at this session.
On Wednesday, September 21st, starting at 1pm EDT (19:00 UTC), Dave will walk you through Dr. Robert Cialdini's foundational work on the 7 Principles of Persuasion – what they are, why they matter – and provide examples of how to implement them yourself.
Dave is bringing examples from ecommerce emails and advice on how you can (ethically) use these principles of persuasion to nudge your customers, prospects, and future clients off the fence and get them to take action.
Your email marketing skills and copywriting will thank you!
What You'll Learn:
- Cialdini's 7 Principles of Persuasion
- Case studies of effective ecommerce emails
- How to improve every aspect of your email marketing ethically
About Dave Rodenbaugh
Dave Rodenbauh is an ecommerce expert and rabid customer service enthusiast. He founded Recapture.io in 2016 to help ecommerce stores (across every popular platform) to recover abandoned carts and improve their email marketing. Dave is also the co-host of the Rogue Startups podcast where he shares important lessons learned as well as pitfalls to avoid when running a startup business.
When not chasing after his 3 kids, Dave enjoys hiking with his family in the Colorado mountains and exploring new restaurants with his lovely wife.