3 Dos and Don’ts of Successful Modern-Day Email Marketers

Email marketing is constantly evolving alongside consumer behavior and shopping trends. As consumer spending slows and competition from e-commerce brands increases, relying on the wrong or outdated tactics can cost you sales and tank your deliverability. Don’t let this happen to you.

“Do or do not, there is no try.” In this session, Ecommerce Expert and 19-year email geek Greg Zakowicz will explore the three dos and don’ts of successful modern-day marketers and will discuss:

• Email automation dos that will have your customers begging to take their money
• One traditional “best practice” that is now an “email don’t” — are you guilty?
• Essential email template changes to counter consumer spending changes
• Shortcuts that will lead your emails directly to the spam folder and worse