We often ‘niche down’ or position ourselves as experts as a value proposition for our clients or colleagues, setting us apart as Developers or Designers. This confidence can create blind spots or arrogant assumptions in our solutions to the detriment of customers.
In this presentation, we’ll look at how to remove the blinders, consider several real-world examples, and learn how a user-centric approach (combined with a generous dose of testing) can create a more accessible, usable WordPress solution.