Lax Mariappan

5 UX Tips to Improve Product Variations

Does your site showcase product variation? If not, you are not alone, but you should consider making this change in your user experience. Choosing not to have product variations may be costing you potential revenue. Customers want to know more about products before they proceed to checkout.

Lax is here to share his experience as a developer and customer. In this talk, he explains why product variations are important and how and why WooCommerce store owners can and should add this to their stores.

What You’ll Learn

  • Components of the user experience (UX)
  • How to use attributes effectively
  • When you should create separate products for items variations (i.e. color, size, accessories)
  • Best practices around pricing and images
  • Case studies on how UX design doubled eCommerce revenue