One important thing you’ll quickly realize after building an eCommerce site (or any site, for that matter) is that visitors don’t show up strictly of their own accord. You need to do something to attract them to the site. Once you’ve got traffic you need to take significant and important measures to convert them into paying customers. You need to build a funnel.
In this presentation, Andy is going to take you through several different strategies for attracting visitors through SEO, advertising, and other marketing strategies. He’ll also take you through profiles of quality visitors and how you can identify and quantify the kinds of visitors you want to bring to your online store. You will also gain guidance on things you can do to convert these visitors into paying customers.