Building a Community Around Your Open-source Product

Product marketing in open-source is tough. But it doesn’t have to be! In fact, by leaning into the very best parts of open-source you can organize current and potential customers into a burgeoning community.

The deeper you dig into things, the more quickly you’ll realize that a thriving community will do far more for your product growth than many other marketing efforts.

Communities have proven – time and again – to be more involved, more engaged, and more valuable than average customers. This is doubly true in open-source, where everyone has an opportunity to contribute to the product and projects they love.

Let’s have a chat about how communities work, how they function in open-source, and how you can leverage that knowledge to build your own community and grow your product far more than you would have thought possible.

What You’ll Learn

• How open-source really works.
• What makes a group into a true community (as opposed to just a collection of customers).
• Which type of community you should organize.
• How to turn your customers into a community.
• Which tools to use to help your community to engage with one another.
• How to build a better product with help from your community.
• How to find contributors and achieve more than you ever could alone.