Building a Community Around Your Open-source Product

Congratulations! You’ve released an open-source product! Now, how do you build an organically growing community that loves and supports your product? The secret is found in the DNA of open source itself.

In this session, Hugh Lashbrooke teaches how you can leverage the power of open source to build an active, vibrant community and grow your product and its impact.

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Each of our sessions are digitally broadcast live and feature world-class speakers. Each presentation typically has 30-40 minutes set aside for instruction followed by another 15 minutes or so for Questions & Answers at the end.

About This Session

Product marketing in open-source is tough. But it doesn’t have to be! In fact, by leaning into the very best parts of open-source you can organize current and potential customers into a burgeoning community.

The deeper you dig into things, the more quickly you’ll realize that a thriving community will do far more for your product growth than many other marketing efforts.

Communities have proven – time and again – to be more involved, more engaged, and more valuable than average customers. This is doubly true in open-source, where everyone has an opportunity to contribute to the product and projects they love.

Let’s have a chat about how communities work, how they function in open-source, and how you can leverage that knowledge to build your own community and grow your product far more than you would have thought possible.

What You’ll Learn

  • How open-source really works.
  • What makes a group into a true community (as opposed to just a collection of customers).
  • Which type of community you should organize.
  • How to turn your customers into a community.
  • Which tools to use to help your community to engage with one another.
  • How to build a better product with help from your community.
  • How to find contributors and achieve more than you ever could alone.


About Hugh Lashbrooke

Hugh serves as a Community Manager for the WordPress project. He’s been a lover of WordPress since 3.0 and has since been fully immersed in the code, community and culture of WordPress.
Hugh speaks and blogs about the WordPress community, crafting plugins, open-source, and community management. Traditionally a developer at heart, his passion is to work on programs that support the worldwide WordPress community.


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