The global pandemic has driven a global surge in the use of digital payments. But digital payments do not only exist online, within the confines of the digital world. For example, in-person purchases rose 13.4% to 2.2% online for the period between May 2021 and May 2022.
There is a way to successfully merge eCommerce with in-person shopping, called “click-to-bricks”. This strategy blends the best of both worlds: in-person and online shopping.
Clicks to bricks give online shoppers the option to visit a store or in-person market, or to pre-order online and then complete their shopping or purchase experience in person.
This session shows how to achieve a successful “click-to-bricks” strategy using WooCommerce and the WooCommerce Mobile Apps.