Creating in a Crisis?

When the world feels like it’s falling apart—industries collapsing, markets wobbling, AI threatening to upend everything—it might just be the perfect time to create something new. In Creating in a Crisis, Amy Hoy shares how small, independent creators can not only survive but thrive during economic and technological upheaval. Drawing from her experience building profitable products through multiple downturns, Amy reveals why big-company chaos creates opportunity for nimble entrepreneurs. She’ll show you how to spot real customer needs with her “Sales Safari” method, design products people are already eager to buy, and build genuine trust in an era that’s starving for humanity and support.

What You’ll Learn

• Why economic downturns often create the best opportunities for independent creators.
• How to identify real customer needs using Amy’s Sales Safari methodology.
• The hidden advantages of staying small, human, and adaptable in chaotic markets.
• How to avoid the common mistakes that make creators vulnerable to big shifts (like AI disruption).
• Practical strategies for building profitable, customer-first products—even during crises.
• Why genuine empathy, trust, and respect are your most sustainable competitive advantages.