Ali Flowers

Customer-First Marketing – The new merchant playbook for the privacy-first era

Data privacy continues to evolve, especially as we head into the holiday season making this topic of customer-first marketing relevant to builders and merchants.

In order to continually reach and serve our customers effectively we have to have a strong marketing strategy and path forward as data privacy changes

In this session, Ali will explain customer-first marketing – what it is and how we arrived where we are today. As you prepare a marketing strategy it is valuable to know where you started, so she included a thorough history lesson about third-party data to help frame this talk.

What You’ll Learn

  • History of 3rd party data
  • Overview of customer-first marketing
  • How to implement customer-first marketing
  • Resources