eCommerce: From launch to ongoing success

This session is all about eCommerce, and it’s coming from one of the most experienced persons in the space! Beka has many years of experience in her running SkyVerge, Jilt, and SellWithWP, not to mention all of the other conference presentations and webinars that she’s delivered.

Throughout this presentation, you’re going to learn all of the bits you need to know both to get an eCommerce shop up and running as well as the important areas where you should focus attention to land sales and long-term growth for the business.

In particular, Beka will teach you about several aspects of how eCommerce itself works (not only the fundamentals but things like catering to proper user experience, too). She will also teach you how to gather and leverage analytical data, create effective marketing plans, and which areas to focus on to deliver the most value both during and after launch.

Make some time for this session because it will give you a serious advantage to creating, selling, or operating eCommerce sites!

What You’ll Learn

  • Skills for the job
    • What do you need to know about WordPress and hosting for eCommerce sites
    • What should you know about eCommerce: payments, order fulfillment, shipping
    • What to know about front-end design and development
    • Best UX practices for shopping
  • Getting the site to launch
    • Which questions to ask
    • Site analytics: what do you want to use, what role will it play
    • Creating effective marketing plans
    • How customers, orders, and products are managed
  • Launch & post-launch focuses
    • Which areas deliver the most value at launch?
    • Which areas deliver the most value after launch?
    • Maintenance areas to identify + tools for this
    • Site analytics and business intelligence
    • Marketing & growth
    • Integrations & automations to streamline processes


Swipe file sites — a sampler of some recent sites that Beka likes: