eCommerce Speed Demon

In eCommerce, speed is your most important metric. Mere milliseconds can mean the difference between a sale and an abandoned cart, which could mean millions of dollars in lost sales. Zach has spent a good portion of the last four years in pursuit of page speed, exploring caching, virtual machines, hosting platforms, SSL negotiation time, CSS preprocessing, minification, inline styles, and WooCommerce optimizations with the goal of sub-one second-page loads.

In this session, Zach will show you the real-world results he has been able to achieve and how to replicate them yourself.

What You’ll Learn

  • How your profit is affected by your site speed
  • The anatomy of a request
  • How to optimize the page speed
  • Front-end solutions
    • HTML
    • CSS
    • JavaScript
  • Server performance solutions
    • Host
    • Object and page caching
    • PHP version