Chris Lema

Eliminating Friction from Your Products, Customers and Your Life

Nobody likes friction. But here’s the problem – familiarity doesn’t always breed contempt, sometimes it breeds acceptance. We get used to the friction we see and experience regularly.

But your life doesn’t have to be that way. Neither do the lives of your prospects. And your product, ordering, and customer onboarding all can do without friction.

In this talk, Chris will show you a simple way to manage friction audits and how to eliminate most of the friction in your life.

What You’ll Learn

  • How to eliminate friction in your life and business
  • Which companies have done this well
  • Immediate steps you can take to start eliminating friction
  • A glimpse into how Chris has implemented his own advice