Kim Coleman

Flash Sales — Not Just For Black Friday

Black Friday is an undeniably important sales season. But with so much emphasis placed on this single weekend, are we ignoring HUGE opportunities for sales in the other 51 weeks of the year?

If your shop has a sizable amount of bounced traffic, whether that’s cart abandonment or a high bounce rate on single product views, you should be running more site-wide sales.

This talk breaks down methods to build an annual sales calendar and how to run flash sales with an emphasis on measurement and reporting.

What You’ll Learn

  • How to leverage an entire year of sale opportunity
  • To stop spending unnecessary admin effort
  • How to Start using sales to test assumptions through experiments
  • Tips on how to design your sale calendar
  • Prerequisites for sale success
  • Email cadence for sale events
  • Discount code tips to reduce admin resources

Additional Resources