From browsing to buying: How Barn2 built plugins to optimize every step of online shopping

In this talk, Katie Keith, founder and CEO of Barn2 Plugins, explores how to enhance the WooCommerce customer journey to increase sales and boost customer satisfaction. Drawing from Barn2’s experience in creating WooCommerce plugins, Katie walks through each stage of the typical customer journey, from product discovery to checkout, identifying common pain points and sharing actionable strategies to improve the experience at each step. She highlights four key mistakes that many online stores make, such as poor product navigation, unhelpful layouts, limited customization options, and a slow checkout process. Through real-life case studies, Katie demonstrates how specific plugins, like WooCommerce Product Filters and WooCommerce Fast Cart, can be leveraged to create a streamlined, enjoyable shopping experience that drives conversions and repeat business.

What You’ll Learn

• How to identify and resolve common pain points in the WooCommerce customer journey
• Strategies for optimizing product navigation to improve user retention
• Techniques to present products in layouts that align with customer needs
• Approaches to enhance product customization, encouraging user engagement
• Benefits of a fast checkout process for reducing cart abandonment
• Real-world examples of effective WooCommerce plugins in action