From Click to Cart: Ensuring an Accessible Customer Journey in WooCommerce

In this session, Femi Taiwo, Product Support Engineer at Syde GmbH and advocate for digital accessibility, explores how to ensure an accessible customer journey across WooCommerce sites. With a focus on inclusive design, Femi highlights the importance of making eCommerce sites navigable and usable for all customers, including those with disabilities. He outlines common accessibility challenges in eCommerce, shares best practices for structuring headers, creating descriptive links, and designing keyboard-friendly navigation, and introduces accessible WordPress themes and tools. Through examples and demonstrations, he reveals how accessible design enhances the user experience, reduces abandonment, and mitigates legal risks.

What You’ll Learn

• Key principles of digital accessibility for WooCommerce stores
• How to structure headings and links to enhance readability and navigation
• The role of accessible themes and plugins in maintaining compliance
• Tools to check and improve site accessibility
• The impact of accessible product pages and checkout design on user experience