How to implement privacy requirements into an eCommerce website

In this session, Donata Stroink-Skillrud dives deep into the essential privacy requirements for eCommerce websites. As privacy laws evolve, the need for online stores to ensure compliance is critical to avoid hefty fines and lawsuits. Donata outlines what personally identifiable information (PII) is, which features of your website may inadvertently collect it, and how privacy laws apply universally. From understanding the importance of obtaining proper consent to creating privacy-friendly forms and cookie banners, this talk provides actionable steps to safeguard both your customers and your business. She also touches on the competitive advantages of prioritizing privacy, offering insights into how consumer trust can translate into greater loyalty and increased sales.

What You’ll Learn

• The definition of personally identifiable information (PII) and its relevance in eCommerce.
• Which website features collect PII and how it impacts compliance.
• The applicability of privacy laws regardless of your business location or size.
• Key questions to ask to understand what privacy laws apply to your business.
• The importance of obtaining explicit consent from users for data collection.
• How to make privacy a competitive advantage and build consumer trust.