How to Perform a Quality UX Audit on a Budget

How would you rank the web pages you're creating in terms of achieving their purpose and business goals? Does the intended audience understand the page and can they reach their (and your) desired outcome?

In this session, Maddy Osman will teach you to leverage “user testing” to audit any website and use the findings to deliver a better user experience (UX) for everyone.

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Description

Each of our sessions are digitally broadcast live and feature world-class speakers. Each presentation typically has 30-40 minutes set aside for instruction followed by another 15 minutes or so for Questions & Answers at the end.

About This Session

Even though it’s not always easy to measure, there’s a distinct relationship between a good user experience and ideal SEO.

With over 15 years of web development experience and a more recent focus in SEO content marketing, Maddy Osman understands the important relationships between various website elements and how they contribute to the user experience. Taking what she knows about both, she’ll be sharing a useful framework for user testing websites, apps, and products. This process has been used to provide useful feedback for hundreds of satisfied customers.

In this session, Maddy will be sharing a step-by-step process for designing user tests that produce useful feedback that can increase conversions. Use it to hire user testers to improve your website or to develop a paid user testing service offering for clients. Maddy Osman will take you behind the scenes of her own process for offering user testing as a service, how she structures packages, and what deliverables look like.

What You’ll Learn

  • What a user test includes and covers.
  • Why anyone should bother with user experience (UX) audits.
  • How to pick user testers.
  • How to design a user test.
  • Specific questions to ask your testers.
  • Methodologies and tools for running a user test.
  • How to be a good user tester yourself.
  • How to offer user testing as a service.
  • Additional user testing resources to learn more.

 

About Maddy Osman

Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Learn more about her process and experience on her website, The-Blogsmith.com.

Follow Maddy on Twitter

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