Information Architecture – How to plan a website your users will actually want to use!

There are lots of myths around UX in the web industry, such as the well-known but inadequately supported ‘three-click rule.’ While efficiency is important to your users, it’s much more critical that they can clearly and quickly find what they want without having to guess where the heck to go next.

Jo Minney is here to share with you her process for developing a sitemap that people will find useful based on evidence, and what you REALLY should be thinking about when planning a website.

What You’ll Learn

• An overview of information architecture
• Why users visit a site
• The difference between navigation and scrolling
• What matters to your users
• How to setup and use card sorting to organize your site map
• The importance of tree testing
• Recognition vs Recall