Description

Each of our sessions are digitally broadcast live and feature world-class speakers. Each presentation typically has 30-40 minutes set aside for instruction followed by another 15 minutes or so for Questions & Answers at the end.

About This Session

When you create a website, you are not simply making it possible for a person to purchase a product or learn about a service. You aren’t selling a bag of coffee. Rather, you are describing the experience of sipping a warm cup of coffee on a cold morning. Or of the pride in a freshly cut front lawn. You are describing the idea of a future state of happiness. To do this, you need to make an emotional connection and allow visitors to your websites to begin imaging themselves with the products you are telling them about, to imagine how their day might be enhanced. How do you make this connection? Through crafting a website with an authentic brand voice and personality.

Problem is, many website design projects don’t start with the kind of information needed to truly create emotional connections with visitors. In this session, I’ll share a number of tools we’ve employed for discovering brand voice and personality. This way, rather than focusing on conversions on every page, you can build in paths that tell stories, that exist as part of a journey of learning about and falling for a product, service, or brand. These paths, along with the  infusion of brand story and voice into a website, are the basis of customization and what makes it such a useful tool in creating a successful website.

What you’ll learn

• What is a brand and why does voice matter?
• The role of voice in a website.
• A handful of discovery tools you can use to unearth brand voice when all you are handed is a logo.
• Simple steps for infusing a website with personality.
• and more!

About Kandace Brigleb