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Inviting Customers In: Inclusive and Accessible Practices

Welcome to a powerful and informative training session on leveraging inclusive and accessible practices to enhance customer engagement, brought to you by ActiveCampaign. In this presentation, our expert will guide you through the essential concepts of inclusive marketing, web accessibility, and how these practices can have a profound impact on your brand’s success. Learn why inclusivity is central to our values and discover the strategies and tools that can make your digital presence more engaging and accessible to a broader audience.

What You’ll Learn

  • Inclusive Marketing Principles: Understand the four key elements of inclusive marketing: diverse representation, inclusive language, cultural competence, and localization
  • Web Accessibility Essentials: Learn how to make your website more accessible, including the importance of accessible WordPress themes, alt text for images, and ensuring keyboard navigation
  • Creating Accessible Videos: Explore the significance of adding captions, audio descriptions, and transcripts to your videos, making them accessible to a wider audience
  • Accessible Forms and Links: Discover how to design accessible forms with clear labels and instructions, and make your links user-friendly with descriptive and inclusive text
  • Optimizing Fonts and Colors: Learn how to choose clear and legible fonts, ensure sufficient contrast between text and background, and make your website readable for everyone, including those with color vision deficiencies

This session will empower you with the knowledge and tools needed to create an inclusive and accessible digital presence that drives customer engagement and builds trust with a diverse audience. Join us to make a positive impact and enhance your brand’s reputation in the digital age.