Lifetime Only: A Customer-First Approach to WooCommerce Plugins

In this session, Rodolfo Melogli presents his unique approach to selling WooCommerce plugins using a lifetime-only pricing model. Emphasizing simplicity, he advocates for creating “mini plugins” that offer a single feature, reducing support needs and eliminating renewal anxieties for customers. Through Business Bloomer’s success with lifetime-only sales, Melogli shares insights on scaling, customer-centric pricing, and positioning plugins for lasting value without subscriptions.

What You’ll Learn:

• Benefits of lifetime pricing models for WooCommerce plugins
• How to design customer-friendly plugins with a single, focused feature
• Advantages of minimizing recurring payments for customer satisfaction
• Strategies for managing plugin development and support with minimal overhead
• The potential for scaling a WooCommerce plugin business with lifetime licenses
• Marketing techniques for mini plugins without extensive ad campaigns