Productizing Development Work

For years, Brian Casel has been publishing lessons and real-time stories across newsletters and podcasts. He has been building and growing self-funded businesses since 2008, most recently focusing on a service named ProductKit.

In this session, we are going to ask Brian Casel several new questions about various lessons learned while trying to productize his service-based businesses.

What You’ll Learn

• How Brian Casel made money early on in his web business
• His first digital product
• How he chose a niche
• His process of adding team members
• What is productized service and how it is different from consulting or agency businesses