We all know we need our sites to rank high on Google’s search results, but how do we do that? Is it complicated? How much time and energy do I need to invest in schema.org, structured data, and SEO? Join Jono in this session as he shares his wealth of knowledge on the topic.
Schema.org / structured data is an (important) thing, that anybody running a site – particularly if it’s an eCommerce store – should be aware of. SEO strategies need to actively consider and manage their schema, to take advantage of today’s tactical opportunities and shiny toys. There’s a ton of stuff that people aren’t doing in eCommerce, which they should be. There’s a ton of new stuff coming ‘tomorrow’, which early adopters should be preparing for.