Seize seasonal opportunities on TikTok

Laura Babbili’s session on TikTok for Business offers businesses a roadmap to harness TikTok’s unique features for growth, especially during the peak holiday season. She explains TikTok’s potential for discovery and its focus on authenticity, which appeals to today’s consumers. Laura introduces TikTok’s three-phase holiday timeline—pre-holiday, peak holiday, and post-holiday—emphasizing the right approach for each period to maximize reach and sales. She also details practical steps for setting up TikTok’s business tools and highlights the importance of integrating organic and paid strategies to make the most of TikTok’s robust advertising options. Laura provides a step-by-step guide to integrating WooCommerce with TikTok, giving businesses a hands-on start in launching their TikTok presence.

What You’ll Learn

• The unique aspects of TikTok’s platform that make it ideal for business growth
• How to leverage TikTok’s holiday timeline (pre, peak, post) for increased seasonal sales
• Effective strategies for combining organic content with paid ads to maximize engagement and conversions
• Step-by-step instructions for integrating your WooCommerce store with TikTok
• An overview of TikTok ad formats like Spark Ads and Shop Ads to target and convert audiences
• How to access additional support from TikTok ads experts to optimize your campaigns