Sell Better Using Web Metrics that Matter

Let’s look at several improvements you can make to your store using real visitor data. Specifically, we’re going to look for opportunities to improve customer engagement, visitor experience, conversion rate, and ultimately sales revenue using data you are (hopefully) already collecting in Google Analytics.

We’re not going to waste any time on installing analytics, or exploring generic reports. Not in this session. No, we’re going to dig in directly to the metrics that you should care about, offer tips to help you get the most from Google Analytics, and experiment with changes that can have a tremendous impact on your site.

What You’ll Learn

• Why metrics matter
• Google Analytics overview
• How to use data from Google Analytics
• The importance of optimizing content and site performance
• Tips on increasing your conversion rate
• How to increase sales revenue