Lorry Destainville

The Rise of Community Commerce

A recent study by WARC and Publicis  refers to community commerce as “specifically speaking to the notion of entertaining, compelling content that just happens to feature brands.”

In this session, Lorry Destainville, Head of Global Commerce Partnerships for TikTok, will share how businesses of all sizes can better connect with audiences through authentic content and storytelling. You will learn about why community commerce is so powerful and how you can start engaging on TikTok to drive ultimate success for your brand.

What You’ll Learn

  • The mission of TikTok and how they achieve it
  • Overview of community commerce
  • The disconnect between brands and consumers
  • Opportunities created by community commerce
  • How to get started with the WooCommerce TikTok integration