When Owned is All you Have, Cont.: The How-To Behind Tonic’s Growth

This case study from Klaviyo will walk you through the successful marketing strategy at Tonic and how it is relevant to all merchants regardless of industry. You will find many useful takeaways to implement in your marketing strategy.

We will take a deep dive into how the changes across iOS and Google came to be, and the overall effect it will have on your marketing strategy long term. This workshop will give you concrete steps to take to mimic Tonic’s success by optimizing your owned marketing channels.

What You’ll Learn

• All about cookies
• Data privacy changes to iOS and Google
• The impact of date changes
• What owned marketing is
• What is first-party data