When Owned is All You Have: How Popular CBD Brand Tonic Grows Their Business Despite Marketing Regulations

In an industry heavily dependent on paid advertising and 3rd party data, how do online merchants adapt their marketing strategy for impending privacy changes to iOS and Google? In this fireside chat, we sit down with a brand that’s often been restricted from paid advertising and use of synthetic profiles, online CBD Merchant, Tonic. Join Klaviyo’s Val Geiser as she asks Tonic Founder, Brittany Carbone, to uncover the Owned marketing optimizations every brand should adopt in this new era of data privacy.

What You’ll Learn

• How a small business survived in a growing market with lots of opposition
• How they benefited from a loyal customer base
• Considerations when trying to scale
• And more!