WordPress SEO in a Gutenberg World

WordPress is changing, with Gutenberg we're getting a whole new world of possibilities and challenges. In his presentation, Joost is going to cover how Schema is changing the search results, what Gutenberg allows us to do with this, and which challenges Gutenberg still has in terms of SEO and related aspects of site optimization.

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Each of our sessions are digitally broadcast live and feature world-class speakers. Each presentation typically has 30-40 minutes set aside for instruction followed by another 15 minutes or so for Questions & Answers at the end.

About This Session

The Gutenberg project gives us the block editor. Blocks can be very powerful things, that add functionality, design options, and, from an SEO perspective, metadata to your pages. Blocks give us the possibility to make something complex, like a job vacancy, that has different fields and requirements, into a simple interface. Suddenly we can standardize what these look like, job title, job description, location, salary, etc. all fit into a block or a group of nested blocks. This gives us the ability to mark up those specific sections with Schema, and thus make them very accessible for search engines.

At the same time, Gutenberg also has challenges. If you add 30 different blocks to a site, you’ll need to load the styling and javascript needed for those blocks on every single page, because you don’t know which blocks are loaded where. Yoast is working hard on making these conditional, so these only load as and when they’re needed, Joost will show what progress had been made in that and how that’s going to work.

What You’ll Learn

  • How Schema affects your website’s performance in today’s search results.
  • How to use Gutenberg to your site’s (SEO) advantage.
  • Which SEO basics you still shouldn’t forget about.
  • How to prevent your site from slowing down in a Gutenberg world.


About Joost de Valk

Joost spends most of his time at Yoast working on Yoast SEO, as Chief Product Officer. In addition to that, he’s also the Marketing & Communications Lead for WordPress.org.

Joost has a background as an SEO, digital marketer and web developer. In the early days of his career, he worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed him to work with several large brands around the world.

In 2010 he founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 100 people. Yoast SEO is currently available for four open source platforms and active on more than 9 million websites.

Follow Joost on Twitter


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