Description

Each of our sessions are digitally broadcast live and feature world-class speakers. Each presentation typically has 30-40 minutes set aside for instruction followed by another 15 minutes or so for Questions & Answers at the end.

About This Session

The Gutenberg project gives us the block editor. Blocks can be very powerful things, that add functionality, design options, and, from an SEO perspective, metadata to your pages. Blocks give us the possibility to make something complex, like a job vacancy, that has different fields and requirements, into a simple interface. Suddenly we can standardize what these look like, job title, job description, location, salary, etc. all fit into a block or a group of nested blocks. This gives us the ability to mark up those specific sections with Schema, and thus make them very accessible for search engines.

At the same time, Gutenberg also has challenges. If you add 30 different blocks to a site, you’ll need to load the styling and javascript needed for those blocks on every single page, because you don’t know which blocks are loaded where. Yoast is working hard on making these conditional, so these only load as and when they’re needed, Joost will show what progress had been made in that and how that’s going to work.

What You’ll Learn

• How Schema affects your website’s performance in today’s search results.
• How to use Gutenberg to your site’s (SEO) advantage.
• Which SEO basics you still shouldn’t forget about.
• How to prevent your site from slowing down in a Gutenberg world.

About Joost de Valk