Each of our sessions are digitally broadcast live and feature world-class speakers. Each presentation typically has 30-40 minutes set aside for instruction followed by another 15 minutes or so for Questions & Answers at the end.
About This Session
The Gutenberg project gives us the block editor. Blocks can be very powerful things, that add functionality, design options, and, from an SEO perspective, metadata to your pages. Blocks give us the possibility to make something complex, like a job vacancy, that has different fields and requirements, into a simple interface. Suddenly we can standardize what these look like, job title, job description, location, salary, etc. all fit into a block or a group of nested blocks. This gives us the ability to mark up those specific sections with Schema, and thus make them very accessible for search engines.
What You’ll Learn
- How Schema affects your website’s performance in today’s search results.
- How to use Gutenberg to your site’s (SEO) advantage.
- Which SEO basics you still shouldn’t forget about.
- How to prevent your site from slowing down in a Gutenberg world.
About Joost de Valk
Joost has a background as an SEO, digital marketer and web developer. In the early days of his career, he worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed him to work with several large brands around the world.
In 2010 he founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 100 people. Yoast SEO is currently available for four open source platforms and active on more than 9 million websites.