Meet Daniel Espinoza, WooCommerce Expert

Daniel EspinozaDaniel will be presenting during the  eCommerce for Developers session, which you can watch LIVE on April 19. This is actually Daniel’s second appearance on WPSessions (read his first interview). This time around he’ll be talking about building extensions for WooCommerce.

Check out his interview answers below.

Where can we find you on the internet?

I blog at
I’m on Twitter at
And Google+ at

What is your favorite WooCommerce feature/aspect?

I love how easy it is to setup and get selling.  Also, I like the one page checkout.

What is the most significant thing you’ve learned about ecommerce in the last 5 years?

I’ve learned that people should focus on product and customer first. I built several ecommerce sites for customers between 2008 and 2011 who focused mostly on the custom design, but they are no longer in business.  The ones that focused on what they were selling and who they were selling to are still going strong.

What is the one tip you would give anyone considering to add ecommerce to their site?

For physical products spend money on great product photos. Whenever I buy online I want to see what I’m buying clearly and from many angles. Also, if available in your country use Stripe as your gateway!

What is one interesting non-WordPress-related fact about yourself?

My wife and three young kids are moving toward being nomadic. We sold our house and are traveling around the world, currently two months in Europe. We still have an apartment in Texas, but may not renew our lease and become totally nomadic.

wpsession10_thumbThanks, Daniel!

If you want to see Daniel present on developing for WooCommerce, get your event ticket today!